About Insights
Practical SEO knowledge from Ramfa SEO, Gothenburg.
Know what to change.
And how to check it.
A site can look finished and still be hard to find, hard to crawl or unclear to the people using it. Insights is where I unpack those problems and explain the work behind a useful fix.
I’m Ramin Amirhaeri, founder of Ramfa SEO in Gothenburg, Sweden. This is the publishing side of my consultancy: practical SEO guides, implementation notes and exercises for people who need to make a decision about their website.
One author.
A connected practice.
Written and published by Ramin Amirhaeri for Ramfa SEO.
My work covers technical SEO, website migrations, ecommerce, content planning, international search and visibility in AI search. I work with WordPress, WooCommerce, Shopify and custom websites. The platform changes the implementation; the need for clear content and a sound technical foundation stays.
Ramfa SEO is based in Gothenburg. Consultations are available in English, Swedish and Persian. These Insights articles are currently published in English; the main website presents the consultancy and its services in all three languages.
You can check my background and training before deciding whether the approach fits your project. Certificates document training; articles and published examples show how I explain and approach the work.
Start with the problem
in front of you.
You don’t need to read everything. Pick the route that matches the decision you’re making.
Google isn’t finding the right pages
Start with crawl access, indexing and JavaScript rendering. Then look at how internal links help important pages get discovered.
You’re changing a site or running a store
Work through redirects and migration checks, or decide which products, categories and filters should be searchable.
Content needs to work in another market
Build a useful service page around the local audience’s questions. Translation, page structure and language targeting need to work together.
You want to understand AI search visibility
Look at how your business is described and cited. Use a repeatable observation method, and keep a mention separate from evidence of traffic or business impact.
Evidence before
big claims.
What to look for when reading and applying a guide.
A defined problem and a usable next step
An article should help you understand what to investigate, what a change is intended to do and what to check afterwards. A checklist is a starting point: adapt it to your platform, site size and access before using it on a live project.
Sources you can inspect
Guides link to relevant primary documentation where it supports the explanation, including search engine guidance and platform documentation. A recommendation, a documented requirement and an observation from a test are different kinds of evidence.
Clear boundaries around examples
An exercise on a Ramfa property is an internal example, not a client result. A screenshot or a small test can explain a method without proving that it will produce the same outcome on every site. Client results should only be presented with evidence and permission.
Dates, limits and corrections
Article dates show when material was published or updated. Interfaces and platform behaviour change, so check the linked documentation before following an older procedure. An article does not promise a ranking, an AI recommendation or inclusion in a Google feature.
A clear relationship to our services
Insights is owned and published by Ramfa SEO. Links to Ramfa services lead to my consultancy. This is a practitioner’s publication, not a separate newsroom or an independent review of my own services.
A useful guide
can start a conversation.
Questions, corrections and help with your own site.
Can I use the checklists on my own website?
Yes, use them as a working guide. Check the assumptions and prerequisites in the article first. A migration or indexing change can affect a live site, so make sure you can verify the outcome and reverse a change where needed.
Where should I go for help with a project?
Browse the SEO services to see the scope of the work, or tell me about your website. Include the site address, the problem and any upcoming change or deadline. You can write in English, Swedish or Persian.
How do I report an error or an outdated step?
Email info@ramfaseo.se with the article URL, the passage or step in question and a source or example showing the issue. Please leave out passwords, access tokens and private customer data.
Keep reading through the article archive, follow new posts with the RSS feed, or find pages across both sites in the Ramfa site directory.